Great tricks for beauty shots

Looking to take stunning portraits?

Beauty photography is one of the medium’s most adaptable genres, and a great beauty picture can appeal to a wide variety of buyers, whether they’re in the skincare, makeup, clothing, or even jewelry business. Throughout the years, beauty and fashion photographers have catapulted the field into new and radical directions. For instance, Guy Bourdin drew inspiration from surrealist painters, while Helmut Newton challenged the status quo with his dynamic, and sometimes controversial, compositions.

Today, in the age of digital retouching and social media, a successful beauty photograph is more powerful than ever. Every frame depends on a series of moving parts: the model, the makeup artist, the stylist, the equipment, and the location. If any one of these elements falls out of place, the shoot suffers. We asked seven expert beauty photographers to share the tricks of the trade. And behind some of their favorite (and most popular) photographs and offer tips on working with models, makeup artists, and studio equipment.

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